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PFMA organises first community get-fit event
Click:5999 Date:2014-05-27 11:49:00 Information Source:
The Pet Food Manufacturers Association has piloted its first community #GetPetsFit campaign in south-west London, working with local pet owners, professionals and businesses.

The Teddington event included a giant weigh-in for more than 60 dogs, an assault course and pet fair hosted by local vet practices, and professionals educating pet owners on how to monitor their pets’ body size. The community will be continuing the campaign throughout the year with a calendar of weekly weigh-ins and more #GetPetsFit courses.

The PFMA is encouraging more vets and pet businesses across the country to join the Weigh-in-Wednesday initiative and launch their own programme of events.

Vets and pet professionals can download a toolkit, put posters up in their businesses and have access to tools, such as pet size-o-meters by going to http://www.pfma.org.uk/weighinwednesday-vets-and-veterinary-nurses/

Michael Bellingham, chief executive of the PFMA, said: “We need to encourage pet owners emotionally, helping them realise that feeding and exercising their pet to the optimum level can result in an extra two years of active life. The #GetPetsFit campaign will provide the perfect opportunity to do this, and we hope that with the help of vets we can work to resolve this important issue.”



Veterinary nurse Kiri Poliszewski makes a record of Chelsey Betts' Bulldog Roxy's weight during Weigh in Wednesday, launched for pilot initiative in Teddington in south west London, as part of the PFMA’s (Pet Food Manufacturers Association) #GetPetsFit campaignin
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